ArtMaster Articles

Why creativity and well-being matter to Gen Z
Music Insights

How to attract Gen Z talent: Why creativity and well-being matter

How can employers attract Gen Z talent? This generation—born between the mid-1990s and early 2010s—makes up 27% of the global workforce. Known for valuing creativity, work-life balance, and purpose-driven workplaces, Gen Z expects more than just competitive salaries. They seek employers who prioritise personal growth, holistic well-being, and a meaningful company culture.

Find out what the Gen Z workforce values most, why creativity and stress relief are essential, and practical steps for creating a workplace that appeals to their needs.